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Video games, toys and electronics were top sellers on Small Business Saturday : Just Dance 2022, Spider-Man Miles Morales, AirPods, 10.2 inch iPad, Oculus Quest 2, Samsung, TCL, Vizio TVs, Barbie toys, Baby Alive, and hoverboards were top sellers.

Apparel’s boost of 376 percent is largely driven by cold weather items, including outerwear (+720 percent), fleece (+1090 percent) and hoodies (+805 percent).

Top selling product categories: Categories seeing the highest online spending this holiday season to date include: Toys (up 954 percent over pre-holiday levels of September), Books (up 671 percent), Video Games (up 648 percent), Appliances (up 617 percent), and Personal Care Products (up 553 percent).

Out-of-stock messages are up +124 percent in November (up to November 26) versus pre-pandemic levels (January 2020).

As of November 26, consumers are seeing the highest out-of-stock alerts for the following categories: Appliances, Electronics, Housekeeping Supplies, and Home & Garden.

Out of Stock: Out of stock items remain an issue for consumers.

A sale of a small retailer is typically at least 8 percent higher average order value (AOV) than a larger retailer. Small retailers are under pressure to differentiate and offer enhanced customer service.

Large retailers saw 22 percent higher growth in revenue on average than small retailers since October. Small ($10M to $50M) versus large ($1B+) retailers: On Black Friday, large retailers benefitted from a larger boost in revenue than their smaller counterparts.So far this holiday season (November 1 to December 26), consumers have spent $89.9 billion and are on track to hit $207 billion, affirming Adobe’s forecast.Īdditional Insights From Adobe Digital Economy Index: Cyber Monday is expected to be the biggest online shopping day of 2021, with between $10.2 billion and $11.3 billion in online spending.Īdobe said that on Small Business Saturday, consumers are expected to spend between $4.5 billion and $5.1 billion. “Yesterday, Americans spent $8.9 billion online. For the first time ever, Black Friday saw a reversal of the growth trend of past years. Shoppers are being strategic in their gift shopping, buying much earlier in the season and being flexible about when they shop to make sure they get the best deals,” said Vivek Pandya, lead analyst, Adobe Digital Insights.Ĭyber Week, including Thanksgiving Day, Black Friday and Cyber Monday, is still by far the strongest online sales days of the season, according to Adobe. In a statement released Saturday, Adobe said this marks the first time where both days did not see an increase in online spending year-over-year, another sign that consumers started to shift their spending to earlier in the season, responding to promotions and deals from retailers that started in October. Thanksgiving Day coming in flat year-over-year at $5.1 billion. Results came in at the low end of Adobe’s predicted range. As an affiliate Spending Lab earns from qualifying purchases.Total online spending on Black Friday was $8.9 billion, down from sales of $9 billion in 2020, according to Adobe Analytics. Spending Lab research and report on online sales events. Spending Lab is compensated by Capital One Shopping when the browser add-on is installed using the link provided. Their lightweight browser extension is used by millions of online shoppers to save money.

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